Every year during SXSW, Latitude 30 becomes somewhat of an ambassador for British music. Tonight the place was jam-packed, and I was pretty much confined to my little spot at the corner of the stage for the duration of the show. Most, if not all, of the bands were making their US debuts during SXSW, and the likes of Wolf Alice and Jungle arrived with a lot of buzz. I particularly enjoyed Glasgow band Prides. What can I say? I'm a sucker for synthpop and anthemic choruses, and Prides delivered in spades.

The full lineup:

• Sweet Baboo
• Wolf Alice
• Prides
• Bipolar Sunshine
• Jungle
• Slaves

SXSW 2014 - British Music Showcase at Latitude 30Sweet Baboo (Stephen Black) SXSW 2014 - British Music Showcase at Latitude 30Ellie Rowsell of Wolf Alice SXSW 2014 - British Music Showcase at Latitude 30Joff Oddie of Wolf Alice SXSW 2014 - British Music Showcase at Latitude 30Bipolar Sunshine (Adio Marchant) SXSW 2014 - British Music Showcase at Latitude 30Bipolar Sunshine (Adio Marchant) SXSW 2014 - British Music Showcase at Latitude 30Callum Wiseman and Stewart Brock of Prides SXSW 2014 - British Music Showcase at Latitude 30Callum Wiseman of Prides SXSW 2014 - British Music Showcase at Latitude 30Prides SXSW 2014 - British Music Showcase at Latitude 30Josh Lloyd-Watson of Jungle